Jesse Wilson – Why Jurors Root for “I Can” Over “I Can’t”

Everybody loves an underdog story – so why do lawyers often tell the opposite in the courtroom? Juilliard-trained actor and jury trial consultant Jesse Wilson developed a “victim-to-victor” approach that capitalizes on the universal appeal of “I can” instead of “I can’t.” In this conversation with hosts Dan Kramer and Harry Plotkin, Jesse explains that jurors respond more powerfully when they see strength rather than just suffering. Tune in for his insights about treating yourself as “the most important juror” to transform your courtroom presence and ditching performative “good morning” pleasantries to create genuine connection.