Some corporations may be “evil.” Others may be “heroes.” Good or bad, they’re made up of people. “Just saying ‘it’s a company’ isn’t enough. What company? What does the company do? And who are the people in the company?,” says Jennifer Keller, speaking from her experience going up against and representing companies. She recommends finding out what kind of company you’re representing – like the upstart with a doll that competed against Mattel – and what your corporate client actually does – like the company trying to protect its pioneering colon cancer detecting process. She won $170 million against Mattel and $300 million for the cancer detection company. Tune in to this conversation with hosts Harry Plotkin and Dan Kramer for her insights about humanizing corporate clients, evaluating every juror individually rather than relying on demographic assumptions, and eliminating “cagey jurors.” Listen now.